Fresh to market just this March, Petite Lucette charts a new, très Français course for children’s clothes. The company, founded by Parisian-born sisters and mothers, Anaïs de Viel Castel and Clémence de Laubier, takes a definitive stand against the candy-colored, too-cutesie options here in the states. The clothes are understated and elegant in the ways that are synonymous with the style of French countrywomen: chic yet subtle essentials cut down to smaller size.
Below, get to know the founders as they gloss upon their personal style, guiding aesthetic standards and how they keep their creative partnership (and themselves!) happy and healthy.
Tell us the story of how Petite Lucette started. When and how did you put your idea into action?Clémence: After Anaïs had her daughters, she realized that there weren’t many options in the US for mothers like us who wanted to find elegant and timeless pieces at an affordable price for their children. So about a year ago, we decided to start our own brand, dedicated to children from six months to eight years old.
Can you describe the spirit/perspective of Petite Lucette?
A & C: Petite Lucette is a refined children’s clothing brand, with a hint of playfulness and a touch of French elegance. Designed by two mothers to charm other mothers and their children alike, each piece is made with great attention to detail, comfort and quality, but also price-point.
Do you have favorites from the collection? And your kids — which pieces are their absolute favorites?
Anaïs: We love the reversible pieces! With two pieces in one, you can really play with them and explore multiple options to create different looks for your children. As for our kids, they are pretty much excited about everything. They like to try all the clothes on and will certainly give their opinion. Our daughters love Simone, a reversible skirt, as well as Fernande, a dress with large side pockets where they can put all their treasures. Clémence’s four year old son likes the comfort and softness of our poplin shirts.
In the business-life balance: What’s the best piece of advice you’ve ever received?
A & C: Turn your phone off when you are home with your kids so you can give them your full attention. And keep having fun at work. If you don’t enjoy what you do at work, it is going to negatively impact your personal life. Also, having a supportive husband and knowing how to take time for yourself can help a lot too.
For moms starting their own businesses: What two things they need to know?
Clémence: We never say no to a glass of French wine! Well, actually Anaïs has been saying no since she’s expecting her third daughter in July!
Now that we’ve covered kids style, on to yours. How has your style changed since you became a mom?
A & C: A good pair of jeans that flatters your silhouette can be very versatile. You can dress them up or down, depending on the occasion. Also, a pair of colorful heels or a piece of chunky jewelry are essential to give a boost to any basic outfit.
What essentials do you always have on-hand?
A & C: Eight Hour Cream from Elizabeth Arden, arnica, Crealine Cleanser from Bioderma and Armani lipstick #401 for every special occasion
What are your favorite HATCH pieces?
A & C: We love The V-Neck Jumpsuit because it is such an easy piece to wear. You can pair it with a denim jacket and flat sandals for a casual look during the day, or with a tuxedo jacket and high heels at night. It will always look chic and put together. We also love the Hatch-to-Hospital Box. There is absolutely everything you need for your stay at the hospital with your new baby. From the cozy nightgown and robe to the soft cashmere socks, all the pieces are a must to feel good and comfortable.
Images Courtesy of Petite Lucette