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IT’S ALL GETTING BRIGHTER – LITERALLY. CRISP, SUN-SPLINTERED MORNINGS AND LONGER, LAZIER EVENINGS. SUMMER IS HERE AND IT’S TIME FOR A FRESH FACE. IT’S TIME FOR PLAGE.
This year, our summer collection was inspired by ‘places’: the low-key staycation or the exquisite destinations both offer their charms, and we’ve conceived the wardrobes to enjoy them. Optimistic and dream-dazed are our states of being. From the days spent sipping lemonade and wandering around a market with a friend to the ones spent playing on the beach with our babes before cooking dinner in a summer rental, we took cues from life’s little pleasures. Our collection is about the beauty and wonder derived from both the everyday and the far away. With effortless silhouettes, lightweight cotton gauzes that breathe fresh air and a warm color palette, the pieces are as summer-ready as you are.
PLAGE officially launches tomorrow, but we wanted to give you a behind-the-scenes look at our campaign shoot. See our crew settle in at a jaw-dropping Hamptons home and get into Plage: mellow vibes, easy livin’ and….summer, baby.
Follow @hatchgal and #HATCHland on Instagram for more of HATCH behind the scenes.
See you tomorrow!