Now that you’ve got the basics of clean beauty down, we wanted to equip you with a little guide that you can bookmark and refer back to whenever that moment of, Is this safe?! Strikes. And we speak from experience: That moment happens a lot during pregnancy. So stop sweating it and read on.  We gotcha.


Aluminum Chloride Hexahydrate

An inorganic compound used to treat excessive sweating, the absorption of aluminum into the bloodstream has been shown to contribute to bone loss, exhaustion and sometimes even worse, as it has also been identified as an endocrine disruptor.


A naturally occurring organic compound; high levels of exposure may cause some types of cancers. It prolongs the shelf life of beauty products and may not even be listed within your ingredients because it’s naturally released by other chemicals when exposed to water. Instead, you want to put on your detective hat and ensure none of the chemicals listed here are in your products.


A skin lightener used in many whitening creams and dark mark fade treatments. With possible carcinogenic effects when applied to the skin, it’s considered cytotoxic (toxic to cells) and mutagenic.

Mercury + Mercury Compounds

Elemental and methylmercury are toxic to the central and peripheral nervous systems—you’ve heard of mercury poisoning. You know the deal.

Mineral Oil

Also called “liquid petroleum,” “paraffin oil,” and “white mineral oil,” the World Health Organization (WHO) has found that this unpurified form contains contaminants that have been linked in studies to an increased risk of cancer. Cosmetic grade mineral oil, which has not been proven to have direct links to cancer risk, is still suspected of possible contamination of cells over time.


Any of a group of compounds used as preservatives in pharmaceutical and cosmetic products and in the food industry. The most common are butylparaben, methylparaben, and propylparaben—and they have been deemed xenoestrogens (agents that mimic estrogen in the body). They’ve been identified in malignant breast tumors and suspected to be an estrogen disruptor.


Commonly referred to as petroleum jelly—and prized for its moisturizing qualities + long shelf life—this semisolid mixture is derived from refining crude oil. In some cases, this process of refining has been suspected of creating carcinogens.


A group of chemicals used to make plastics more flexible and harder to break. At the request of the U.S. Consumer Product Safety Commission, U.S. manufacturers have not used phthalates in baby products—pacifiers, rattles, teethers—since 1999 when it was deemed to “reasonably be anticipated to be a human carcinogen.”

Retin-A, Retinol, or Retinyl Palmitate

Topical retinol is a form of vitamin A you may use to keep your skin clear and reduce the effects of aging and sun damage. High doses of vitamin A can affect an unborn child, potentially leading to birth defects so it is best avoided during pregnancy.


Aggressive detergents made of sulfur-containing mineral salts. Often derived from petroleum, there is controversy surrounding these sulfates because of their origins—and because much of their effects are unknown, but suspected to build up in the body and skin over time.


An antibacterial and antifungal agent found in many bath and home products. Though just last year, it was banned from being marketed in the U.S. due to the fact that over time, it might affect your hormones, prompt cancer cells to grow, and make it easier for antibiotic-resistant bacteria to grow in your nose or throat.



A stimulant that women are commonly advised to minimize during pregnancy because it increases heart rate and blood pressure—and has been proven to penetrate the placenta. We use a synthetic version of this, in a very small quantity in some of our products (Daily Fortifying Hair Oil + Soothing Leg and Foot Relief) to stimulate blood flow. There are zero proven negative side effects of topical caffeine use.

Essential Oil

A naturally occurring compound found in the flowers, stems, roots, seeds, bark, roots of a plant. Oils are extracted from these plant parts via several processes, including steam distillation, cold pressing as well as solvent extraction. Essential oils have been used for thousands of years for medicinal and health purposes as well as fragrance and personal care. Just one drop can have powerful benefits and should always be diffused in a carrier base oil. When undiluted and in high concentrations, even these natural oils can be dangerous and have been known to cause hormonal disruptions.


An antibacterial preservative (and safer alternative to parabens) used to combat the growth of bacteria in beauty products. While this ingredient is somewhat controversial, when used in very small quantities (as it is with our HATCH Mama products and many other trusted safe companies) it has been deemed safe by the EWG and CIR review.


Clean Beauty

A new way to categorize beauty including companies that are very transparent about their ingredients and formulations. While this label applies to products that are deemed not harmful to our health, it does not always mean they are all-natural, 100% organic or vegan. Different brands and retailers have varying standards of what clean means to them. You can view each standard and banned list of ingredients on most websites as there is no single definition.   


This means that the ingredients and the final product have not been tested on animals. HATCH MAMA products are cruelty-free.


This simply means not harmful to the environment. To authentically use this term, it must refer to all parts of a product: How the ingredients are grown, the packaging, the carbon footprint. To be truly 100% eco-friendly, there needs to be a thorough commitment to the earth and protecting its resources within all aspects of a product and the community that makes it.


A company or organization that spends more time and money claiming to be green through advertising and marketing than actually implementing business practices that minimize environmental impact. So don’t rely on the words “clean,” “green,” or “eco-friendly” to give you much insight into the actual product. Read the label!


A non-toxic ingredient or product is one that is not expected to cause symptoms or be dangerous. Not capable of causing injury or death, especially by chemical means, such as poisoning.


Derived from plants or animals that have been grown or raised on soil free from pesticides and fertilizers. In order to use any percent organic claim, you need to be USDA qualified. This does not mean that non-organic ingredients are laden with pesticides and chemicals, just that they come from a source that has not paid for the organic approval. Keep in mind that this only applies to raw materials that can be grown or raised on a farm – not all natural and plant-derived ingredients or even safe synthetics come from farms.


A plant-derived or plant-based product is one that derives its ingredients from plants, including vegetables, whole grains, nuts, seeds, fruits, but with few or no animal products.


Commonly confused with non-toxic. While in theory, this means that the ingredients have been shown not to cause serious harm or death, toxin-free is hard to truthfully define because in reality, what is a toxin or toxic to one person—i.e. peanuts!—may not be toxic to another. Or some substances when used in high enough concentrations (even too much water) can be rendered toxic.


A product that does not use or contain animal products, nor does it involve animals in the process. For example, Beeswax is not vegan, as well as Vitamins A, B, B5, B12, D, and H.

As always, we just want to empower you to make the decisions that are best for you (and that make you most comfortable). Do your thing; we’re here to help.

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