We’re more than a little excited (after months, OK years, of dreams and hard work) to have recently opened our HATCH flagship store in NYC. #17Bleecker is home to our super wearable collections (whether pregnant or otherwise) and awesome community.
As mamas, we know that motherhood can be lonely, therefore we created a store that’s more than just a place with clothes—albeit great clothes. #17Bleecker is a soulful and inclusive space intended to nurture our community through a diverse offering of workshops, lectures, and social events hosted regularly at the shop.
A true collaboration between Hilary Koyfman, Caitlin Levin, and our founder Ariane Goldman, #17Bleecker’s casual and intimate atmosphere is inspired by a Grecian Mediterranean aesthetic. The shop exudes our naturally bohemian style with hints of pink, brass, and hand woven textures. Additional highlights include the playful use of a Moroccan rug as a stair runner, plus bold black/white checkered flooring upstairs, and Moroccan tiles downstairs.
Much of the store is outfitted with the work of friends from our community, such as brass details by Kelly Wearstler, the terrazzo clothing racks by Carly Jo Morgan, plus the perfectly Instagramable blush wallpaper by Chiara de Rege & Costanza Theodoli-Braschi.
Thoughtfully designed with pregnant ladies in mind, every detail was carefully considered for happy shopping. The comfy changing rooms are equipped with flattering light and size charts to easily understand how a garment will fit as the belly expands, plus our personal shoppers are always available for pregnancy wardrobing advice. Downstairs includes a cravings bar stocked with candy, pickles & ice cream on the daily and a relaxing lounge with a perfectly pink built-in sofa for breastfeeding or chilling.
Come visit us. It’s even better in person.