Cool Maternity,

It's A Thing. Vogue Knows.

In a recent article VOGUE digs deep into the uptrend of pregnancy in fashion, citing one of the most-talked-about moments during recent fashion week when pregnant artist Maia Ruth Lee took the runway at Eckhaus Latta. And, as they note, when this intersection of fashion & maternity is applied to real life, the result is Hatch. 

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