Denim To Live And Love In

There’s nothing quite like the perfect pair of jeans. That feeling when you put them on, and look in the mirror, when you head out into the world feeling like an effin’ GODDESS. So we set out to design a collection of denim essentials to give you that same “I Got This” boost, that celebrates your changing body, that make it easier than ever to look great + feel like YOU throughout your pregnancy and afterwards. To showcase our denim’s easy, feel-good vibes, we decamped to the intimate home of model Heloise Guerin and her husband, photographer Victor Demarchelier where we shot a very pregnant Heloise in our take on these iconic pieces. We’re talking the ever-so-slouchy Boyfriend, the chic AF Skinny, the irreverent Kick Flare, a cool girl jacket, our best-selling overalls, an effortless button-down and the perfect cut off short. The result is a collection you’ll live in, love in and wear over and over again.



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