Happening

FINDING FALL 15

The Inspirations Behind The Season

WE HAVE TEXTURE ON THE MIND.
SPECKLED, TWEED AND CASHMERE KNITS
ON TOP OF TRANQUIL WILLOW AND PEBBLE PRINTS.
FLANNELS ON TOP OF FEATHERWEIGHT SILKS.
WE’RE DONE WITH BARE IT ALL, AND READY FOR LAYER IT ON. IN OTHER WORDS…HELLO FALL.

Board 1New board 2Board 2

Board 11New BoardBoard 4

Board 6Board 8New Board 3

 

“Comfort is a right.” ~ Ariane Goldman

Luxury comes in many forms. Often, the moments we feel the most pampered are when we’re nourishing ourselves, feeding off new energy and breathing in sweet air. So for our fall/winter 2015 shoot, we trekked up to a beautiful estate in Bedford, New York and made the most of the first hints of autumn: golden grasses, aging wood, and clear pastures.
Inspiration came easy, with Sheila Marquez and her gorgeous boy Lucius in our lens. Like so many HATCH women, Sheila is the picture of strength and grace, chicness and wisdom. It was incredible to see her give (crazy hot) shape to our favorites—the knit onesie and cashmere jogger—and bring first life to fall/winter designs like The Ophelia Dress, The Union Jumpsuit, and the covetable soft pink Topcoat. Every time we look at these images, we fall in love again. Not just with the extraordinary beauty of the campaign, but with the idea of providing comfort, confidence and luxury to women…whether ‘before, during or after.’ Because who really needs labels when you’ve got clothes like these?
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For everything behind the scenes of the fall/winter collection, follow us on Instagram @hatchgal.

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