SINCE HATCH WAS BORN, MANY PEOPLE HAVE CONTRIBUTED BEAUTY TO ITS COLLECTIONS, CONTENT, AND ITS AESTHETIC, BUT CAITLIN LEVIN HAS BEEN OUR LIFESTYLIST THROUGH IT ALL. 

Her effortless, homegrown, eclectic yet modern style drives the looks of HATCH’s special places: our Pop Shops in New York and Los Angeles, and our new HOME, The HATCH Loft in NYC. She and Ariane sat down one late night to reflect on a space inspired…
ARIANE GOLDMAN/ CAITS, WE’RE OBVIOUSLY KIND OF BLOWN AWAY BY HOW BEAUTIFUL THE NEW HATCH SPACE IS, AND THAT IS OWED SO MUCH TO YOU AND YOUR VISION. WHEN WE FIRST CAME INTO THE LOFT, IT LOOKED A LOT DIFFERENT. TELL ME WHAT YOU FIRST THOUGHT WHEN YOU SAW THE RAW SPACE.
Caitlin Levin/ When I first saw the space I thought WOW, this will be a lot of work!  But I also right away saw why you were so taken with it, it had beautiful light and amazing NYC bones.  I knew right away we could make it stunning.
AG/ WHEN YOU APPROACHED THIS JOB, WHAT ARE THE THINGS YOU THOUGHT WERE MOST IMPORTANT TO REPRESENT/EMBODY HATCH?
CL/ I think the single most important thing was creating a place that felt like home.  We needed to make it functional, but it also had to have a great vibe, it had to be a place where people could be creative and get work done while functioning as a gathering place for like-minded souls.
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                                                                                                                                                                     The HATCH showroom 
AG/ WHAT WERE THE MOST CHALLENGING PARTS? WAS THERE ONE THING THAT YOU JUST COULDN’T FIND OR WAS A REALLY HARD BUILD OUT?
CL/ Ha, the hardest challenge by far was finding you that perfect pink sofa.  After three months of searching I found it at Pop & Scott…in Australia of all places!!!
AG/ ARE YOU HAPPY WITH THIS? ARE THERE THINGS YOU STILL WANT TO DO HERE?
CL/ I am so happy with the space, every time I walk it feels like an oasis in this crazy city.  But of course there is always more to be done, and I love spaces that evolve and change over time.
NYC Pop Up for WP-2 POPSHOP LA-7 copy
                                                         (L) The HATCH NYC Pop-Up Shop in 2013, (R) The HATCH L.A. Pop-Up Shop in 2014 
AG/ YOU DO SO MANY CREATIVE THINGS AND YOUR AESTHETIC IS SO SPECIAL. WHAT WOULD YOU SAY ARE THE DEFINING PIECES OF YOUR PERSPECTIVE?
CL/ There are so many things that are part of me and of our work together, for that matter.  I love the big kitchen, it is such a great entertaining space and I can see many great HATCH events taking place there in the future.
AG/ WHAT JOBS ARE YOU MOST DRAWN TO AND WHY?
CL/ I love jobs that challenge me to do things I have never done before.  I also love to work with friends who inspire me and push me to new heights.
AG/ (BLUSH) TELL ME MORE ABOUT THE PEOPLE/THINGS THAT INSPIRE YOU…ARE THERE SPECIFIC ARTISTS THAT YOU REALLY LOVE?
CL/ Oh wow I am inspired by so many things and so many people.  I love to travel and discover utilitarian things people use every day, but which are also really beautiful.  I am most inspired however to create lasting memories and experiences, that evoke emotion, stay with people, and make them think about something or see something in a different way. 
 Photo of HATCH NYC Pop-Up Shop by Trent Bailey.

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