Pregnancy Beauty Simplified,

Because It's Complicated


It’s complicated, we know, but here are the basics.

On average, American women use up to 12 personal care products a day that contain nearly 168 different harmful chemicals, according to Environmental Working Group (EWG,! And, to make matters worse, up to 60% of everything we apply to our skin makes its way into our bloodstream. Crazy right? In short, if we’re against eating toxic chemicals, why are we ok with putting them on our bodies—especially while pregnant?

Similar to how we took the guesswork out of preggo dressing, we’re making pregnancy-friendly skincare easy. Herein we share what we’ve learned—thru our research—starting with the basics for before, during, and after pregnancy.

So ladies, if you’re pregnant, thinking about becoming pregnant or simply want to make the switch from your chemical-laden whatever, here’s the skinny on what to avoid while preggers. Your body, skin, and baby will thank you. Trust.


No Toxins. Period.  

Where possible, incorporate all-natural products into your daily routine throughout pregnancy (and in “real-life”, for that matter). Be sure to avoid the toxic 8, a.k.a ‘endocrine disruptors’. This includes, parabens, petroleum, phthalates, colorants, sodium laureth, sodium sulphates, synthetic fragrances, and xenoestrogen. These chemicals are proven to interfere with hormone functions that are crucial to a healthy pregnancy as well as breastfeeding.

When In Doubt, Wait It Out. 

Plus, check out the non-biased and super helpful resource, They maintain a list of potentially harmful ingredients called the Dirty Dozen and rate products based on their ingredients plus associated risks. You can search by product name or category which makes it extremely easy to navigate.

Too Smelly

Avoid products that are heavily scented or made from synthetics—I understand this means parting with the signature scent you’ve been rocking since high school, but what’s 9 months really? And, perhaps it’s time for a change anyhow! Try an all-natural fragrance or essential oil.

Shop oils

Sorry, But No…

Retinols, acne medications, or salicylic acid often contain high doses of chemicals intended to fight off acne-causing bacteria and have been linked to birth defects—sorry, they’ve got to go! Additionally, products containing low doses of retinoids or salicylic acid which are found in anti-aging lotions and spot treatments, are best to avoid.

Check Tips for Treating Pregnancy Acne here

Feelin’ Shady 

Pregnancy mask can be triggered by direct sun exposure. Be sure to minimize your time in the sun and maximize your use of all-natural SPF. Use products that are made with titanium dioxide and zinc oxide, i.e. physical sunblocks that don’t penetrate the skin.

Follow along @hatchgal #HATCHMama as we breakdown everything there’s to know about pregnancy beauty and keepin’ it clean.

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