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STOP, STOP, WE’RE BLUSHING. OKAY, GO ON. VOGUE.COM HAD NOTHING BUT LOVELY THINGS TO SAY ABOUT OUR NEW CURRENT/ELLIOTT X HATCH DENIM COLLABORATION, AND WE COULDN’T BE MORE THRILLED AND HUMBLED. FIRST STOP: VOGUE. NEXT STOP: JEAN DRAWERS EVERYWHERE.
“For most jeans lovers, the prospect of switching their tried-and-true blues for one of the stretchy, elastic-waist maternity alternatives out there is a frustrating, not to mention daunting prospect. Hatch Collection’s Ariane Goldman, however, has made it her personal mission to reverse every mama-to-be’s denim conundrum with a six-piece, vintage-feel, capsule collection (Shirts! Boyfriends! Skinnies! Overalls!) designed in tandem with Current/Elliott.
“No one wants to give up her favorite jeans during pregnancy,” says Goldman, and, with two pregnancies behind her and a thriving clothing business built on what women want to wear during those nine, ever-changing months, she should know. Goldman’s two children were both born in November, meaning she was at her biggest, twice, during what she calls “prime-time jeans season.” She stuck with her faithful, non-maternity boyfriend pairs throughout the pregnancies, but confesses sheepishly, “They kind of looked more like skinnies on me toward the end.”
Unsurprisingly, Goldman has learned that fit is everything, and, with this collaboration, paid attention to details many pregnant ladies will thank her for (discreet, triangular hip darts replace the more typical thick, elastic maternity jean waistbands, for instance). “Your body changes so dramatically during pregnancy, and it’s hard not being able to rely on your basics during that time,” says the New Yorker who has considered denim a wardrobe cornerstone since her teen years, when she’d trawl Canal Jeans for vintage Levi’s. “The way we approach everything is with the question, Why can’t we have that too?” she explains. “Jeans carry so many memories with them—I wore this pair to my first gig, or these lived with me through my college years—I want this collaboration to offer the pieces women come to associate with their first, second, or third babies . . . and still wear 10 years later.”