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SINCE “ME-TIME” IS HARD TO COME BY, WE’VE BECOME REALLY GOOD AT PRIORITIZING HOW TO USE THOSE RARE MOMENTS. UNSURPRISINGLY, PAMPERING OURSELVES IS THE KEY TO ULTIMATE REFRESH. OUR FAVORITE BEAUTY RITUAL? A FACIAL.
Gone are the days of complicated facial treatments and the over pricing of a routine that really should be more routine. We’ve been turning to Heyday, a newcomer on the NYC facial scene for a modern day solace with an approach to the facial that goes beyond the spa room.
We got to chat with Co-Founder and CEO of the company, Adam Ross to hear how Heyday is making facials more personal than ever and of course, get a few skincare pointers.
Officially opened our doors June 1, 2015
Nomad, NY, 1130 Broadway between 25th and 26th streets, just off Madison Sq. Park
First thing you do in the morning/ last thing you do before going to sleep:
Strong cup of coffee / read (no iPhone or iPad)
Best moment so far at your brand/site/foundation/institution:
While it’s only our third month, seeing repeat clients and the community we are starting to create at Heyday. It’s amazing the confidence we are building in people with their skin looking fantastic, and to provide them with the knowledge they need to properly look after their skin so they can put their best face forward in all things work and play.
What sets Heyday apart:
Guiding every decision we make is the engagement we need to create for our consumer for every in-store (and online) interaction they have with us. We have focused on a number of touch points to make the in-store experience a fantastic one.
It is also important to note that we are focused on service before product. We deliver incredibly effective facials by starting with service, and then support this service with products that are right for the consumer. We do this from a curated range of the best third party brands in the market. Until we analyze and properly understand your skin, we do not recommend products. Different products are needed for different skin types and objectives.
Our focus on the consumer also extends beyond the in-store experience, which is why we are focusing on our booking app, proprietary consumer facial record, company blog and social media initiatives to engage with the consumer in between their in-store treatments and to give consumers the curated content and information they need to get the best possible results for their skin. The Heyday experience will not end when the consumer leaves our retail space.
What’s on the horizon:
Additional Heyday locations in New York before expanding across the US.
Where or from whom do you take inspiration:
There are so many incredibly talented people. It’s all about drawing the best from others to help you raise your own bar, and the bar of those around you.
If you could 3 pieces of skincare advice, what would they be:
Step 1/ Cleanse.
A little cleanser goes a long way. Overusing your cleanser can actually dry out your skin. Follow the instructions on your cleanser and remember less is more. Make a few scrunchy faces in the mirror after cleansing. If your face feels at all tight, try using a little less product (saves your skin and some money, too.)
Step 2/ Exfoliate.
If you want to add to your routine, exfoliate once a week. One of the most common skincare errors is excessive scrubbing, both in pressure and in duration. A tip? When you’re exfoliating, imagine exfoliating a balloon that you don’t want to pop. That’s all the pressure you need to apply to your skin to get the job done.
Step 3/ Make time for a mask.
People often don’t use a mask because they think it’s time consuming. But, not only is a mask a great hydrating or detoxifying weekly ritual for your skin, you can do just about anything around the house or apartment while you’ve got your mask on. Don’t worry; your thumbs are still free for Instagram!
For more of a look into Heyday’s world, follow them on Instagram at @thinkheyday.